SBTech powering retail sportsbook of Oaklawn Racetrack and Casino

Earlier this month, the Oaklawn Racetrack and Casino went live with their retail sportsbook. The property decided to go with SBTech as their sports betting technology provider. The first bet has been placed at the newly refurb 7BALL ished casino and they are the first to launch sports betting services in the state of Arkansas.

Getting Started:

General Manager of the casino, Wayne Smith, placed the first bet at the venue. Mr. Smith decided to bet $5 on the Dallas Cowboys to beat the New York Giants, during the opening game of the upcoming NFL season on September 8th.

On-site, players now have access to 10 betting kiosks. These kiosks offer self-betting options, with a nice selection of sports including basketball, American football, soccer, baseball, golf, baseball and more. After successfully launching land-based services at the casino, SBTech is now focusing on launching a mobile betting application later this year.

According to SBTech…

CEO, Richard Carter, commented on the launch by stating: “We are rapidly becoming the supplier of choice for omni-channel sportsbook platform software in regulated and newly regulating US states, as well as major global regulated markets for tier one operators and lotteries.

“We’re delighted that Oaklawn selected SBTech to power their sportsbook in partnership with Churchill Downs and launch the state’s first sports wager, and we look forward to extending that to other products and channels in the near future.”

Growing in the US:

The company has used the sports betting boom to grow their business further in the US. Back in August, the company became the first supplier to announce partnerships in the newly regulated sports betting market of the US. The company had signed deals with the Golden Nugget, Churchill Downs and Resorts Casino.

Since that time, the company has become a go-to supplier for sportsbook platform needs in states where sports betting is regulated. The company was recently chosen by the Oregon Lottery to be a supplier, gaining more recognition for their innovative and revenue-generating platform.

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